CLIENT
Eagle Eye is a once-daily bottle of corrective vision drops, replacing the need for contacts, glasses, and Lasik without compromising on health or wealth. A revolutionary disruptor to the goliath that is the eye care industry.
PROBLEM / OBJECTIVE
Forget the annoying plastic frames that slide down your face or annoying bits of plastic you have to pluck in and out of your eyeball. Move to the cleaner, cheaper, and limitless alternative.
Contacts: Expensive / strains and drys out eyes / limited to those with high prescriptions / wasteful / hard to insert / high risk of infection / limited to those with normal shapes corneas
Glasses: Annoying / limiting for high impact activity / overpriced frames / covers face / makes a statement / easily breakable / collects dirt and fogs
COMPETITION / MARKET RESEARCH
Must go into an eyewear store, optometrist, or gamble with an online brand, all of which have high markups and cannot be found in broader markets like grocery stores and pharmacies. Eye drops however can be found on regular store shelves, in a variety of sizing and No matter the brand, eyewear companies are seen to follow roughly the same professional sterile feel. Branding is made up of mostly white and cool tones and water and simple eye imagery.
POSITIONING
Comes as a disruptor to the contact lens and glasses market—an easier, more convenient, once-a-day alternative without the heavy markup or annual check-up.
MESSAGE
Feel empowered and confident to see clearly every day. This small step added to your routine, pushes you into an amazing freedom both for you physically and your wallet.
PACKAGING SKEWS With the focus on disrupting the eyewear market with a more accessible option, advertisements are specifically worded and placed in areas for those most on the move. You are subconsciously streamlining your everyday routine.
ADVERTISING CAMPAIGN With the focus on disrupting the eyewear market with a more accessible option, advertisements are specifically worded and placed in areas for those most on the move. You are subconsciously streamlining your everyday routine.
POINT OF PURCHASE DISPLAY A on-shelf PoP was constructed considering the level of education required for consumers to trust and change their way of life.
MARKET RESEARCH + NAMING + LOGO DEVELOPMENT
